Following is a set of macros to be used for https://buyer.geospot.media
Macro |
Value or Parameter Passed |
Example |
| [ADX_PLACEMENT_ID] | Unique id for a placement or an App which is specific to the exchange or the network | 6aac28e3c7a86a02f5d9106c0b3080a0 |
| [ADX_TXN_ID] | Unique transaction id for every impression, also used for conversion tracking | 427202211-1569545275-404-3-2-17-QcRMz-6b29365fd5d954d5252c31787a86557ca059e7ce-12-141741-50345794 |
| [ADX_DEVICE_ID] | Unhashed mobile advertising identifier (IFA) – Google Advertising Identifier (GAID) or iOS Identifier For Ads (IDFA) | raw_id:93ab398f-bcaf-4be9-9e88-55ffcef01728 |
| [ADX_ADS_DOMAIN] | Domain name, Bundle id OR the unique App store id | bbc.com or bbc.mobile.news.ww or 364147881 |
| [ADX_CAMP_CODE] | Unique id for a campaign | 12345 |
| [ADX_GEO_COUNTRY] | Country from where traffic is originating based on the IP address | US |
| [ADX_NETWORK_NAME] | Network or Exchange name | Mopub or Smaato |
| [ADX_APP_NAME] | Passes the name of the app that the ad is being served on | Tank Recon 3D Lite |
| [ADX_CARRIER] | Name of the mobile carrier | Vodafone, AT&T, T-Mobile |
| [ADX_USER_IP] | IP address of the device | 47.8.237.21 |
| [ADX_USER_BROWSER] | Browser in which content is being viewed | Chrome |
| [ADX_USER_OS] | Operating system of mobile device | Android or iOS |
| [ADX_USER_UA] | User Agent | Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/56.0.2924.87 Safari/537.36 |
| [ADX_LAT] | Latitude | 1712.23122 |
| [ADX_LONG] | Longitude | 1712.23122 |
| [ADX_DEVICE_MAKE] | Make of Device | apple |
| [ADX_DEVICE_MODEL] | Model of Device | iPhone 10 |
| [ADX_APP_URL] | Passes the app store URL of the app on which the ad is being served | https://play.google.com/store/apps/details?id=bbc.mobile.news.ww |
| [ADS_WIDTH] | Width of creative. | 320 |
| [ADS_HEIGHT] | Height of creative. | 50 |
| [ADX_BANNER_CODE] | Unique id for a creative | 123 |
| [ADX_CB_ADV] | Cache buster | 7268140825331980 |
In case you have any questions related to the use of macros, please write to support@geospotmedia.com